CMA provides a strong voice for members on a wide range of regulatory and legislative issues. Through lobbying efforts and the management of key public policy issues, the Association helps protect the marketplace from undue restrictions.
Current Issue:
SAVE OUR CENSUS – In late June 2010, the federal government announced plans to axe the mandatory, long-form census. The detailed form contains crucial information that marketers have used for many years to determine what products and services to market to whom and to where. The Association thanks those CMA Members who have written their local Member of Parliament. Pressure continues to be applied on the federal government to reverse its decision.
E-Marketing - Internet marketing continues to grow as a means of communication between organizations and existing and potential customers. CMA takes a leadership role in addressing issues such as spam and opt-in consent that impact this marketing channel.
Privacy - On January 1, 2004, Canada's federal privacy law came into effect, changing the way Canadian organizations handle commercial transactions and customer information. CMA has led the industry in privacy education to ensure that organizations are compliant with Canada’s private-sector privacy law.
Telemarketing - For many years, CMA has defended the rights of marketers to use the telephone as a means to reach existing customers and acquire new ones.
Consumer Protection - Consumer protection laws regulate many marketing activities. Federally, marketing activities are governed by the Competition Bureau and Office of Consumer Affairs. Despite this, responsibility for consumer protection resides with provincial governments and marketers often face a myriad of rules and regulations across the country. This section includes links to provincial websites and their most recent activities.
CMA Code of Ethics and Standards of Practice - CMA’s Code of Ethics and Standards of Practice is the foundation of the marketing community’s self-regulation. Unlike many other Codes that are only guidelines, CMA’s Code is compulsory for members and as such is a comprehensive regulatory framework governing members’ conduct. A series of guidelines have been created to assist member organizations to better understand their important obligations under the Code, providing practical, how-to information relevant to today’s marketing channels, technologies and practices.
